Repositioning a classic sneaker line through emotional differentiation.
以情感差異化,重新定位經典鞋款系列。
A warmer campaign language carried from audience insight and art direction into typography, motion, layout, and the live digital experience.
從受眾洞察與創意方向出發,將更有溫度的品牌語言延伸到字體、動態、版型與線上體驗。
View live experience查看完整體驗→